Keep what you must,
drop what you should.
Region-aware policies that delete, anonymize, or archive on schedule — unless a hold says otherwise.
Indefinite retention is a decision, usually an accidental one.
Email platforms keep everything forever by default. Every additional year of dormant contacts, stale events, and old message bodies is more exposure in a breach, more scope in an audit, and more data you cannot justify holding.
Retention policies express the lifecycle you actually intend: per data category, per region, after a number of days, delete, anonymize, or archive — with a legal basis recorded and legal holds able to suspend the whole thing.
Data retention, in detail.
Three actions
Delete removes it, anonymize strips identity while keeping the aggregate, and archive moves it out of the working set. The right choice differs by data category.
Region-aware
Policies can be scoped by region, so a portfolio spanning jurisdictions does not have to apply the strictest rule to everything.
Per data category
Contact records, event data, message content, and submissions can each carry their own retention period.
Legal basis recorded
Each policy stores the basis for the retention period, so the choice is defensible rather than arbitrary.
Holds win
An active legal hold suspends deletion for the records in its scope, for as long as the hold is valid.
Scheduled, not manual
Policies run on schedule as background jobs with attempt counts and status — retention that depends on someone remembering is not retention.
A retention policy.
Five fields, and the escape hatch that outranks them.
- data_category
- The class of data the policy governs
- region
- Optional jurisdiction scope
- retention_days
- How long the data is kept before the action runs
- action
- delete · anonymize · archive
- legal_basis
- The justification recorded alongside the policy
- Legal hold
- Suspends deletion within its scope while active
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