Turn "unsubscribe"
into "less, please."
Let subscribers tune topics and frequency instead of leaving entirely.
One link, two outcomes.
When the only control you offer is a single unsubscribe link, every kind of dissatisfaction produces the same result: total loss of the relationship. Someone who wanted fewer promotions leaves the product updates behind too.
A preference center gives the subscriber real choices — which topics, how often — through a token-authenticated page on the brand’s own domain. Each change is written as a consent event, so downgrading is captured as precisely as opting out.
Preference centers, in detail.
Per-topic control
Subscribers manage each subscription topic independently rather than facing an all-or-nothing switch.
Frequency preferences
Topics carry a default frequency, and subscribers can express how often they want to hear from that brand.
Token-based access
Access is authenticated by token from the email itself — no account, no password, and no way to view someone else’s preferences.
Brand-owned
Each center belongs to one brand and is published on that brand’s domain, so the experience matches the mail that led there.
Every change is evidence
Grants and withdrawals are recorded as consent events with source and timing, exactly like an opt-in.
Unsubscribe still guaranteed
A complete opt-out is always available and always honored. Adding nuance never removes the exit.
How a preference change is recorded.
The point of a preference center is the record it produces, not the page itself.
- Access
- Token-based, issued per recipient, no account required
- Granularity
- Per subscription topic, per brand
- Topic metadata
- Key, name, description, default frequency, transactional flag
- On change
- A consent event — granted or withdrawn — with source and occurrence time
- On full opt-out
- A suppression scoped to the brand, applied before any future send
- Lifecycle
- Draft until published to the brand’s domain
Bring your provider.
Keep your brands distinct.
Start today.
Set up your first workspace, connect a provider, and publish a workflow — free, in test mode, before you pay a thing.