Purchases as
first-class records.
Stores, products, and orders synced into the same workspace as consent.
Order data stuffed into custom fields is not commerce support.
The common workaround is to flatten purchase history into contact attributes: last order date, lifetime value, maybe a product name. It is enough for a coarse segment and useless for anything else — you cannot branch on what someone bought, or attribute revenue to the flow that caused it.
Stores, products, and orders are real records in SendNectar, synced through an integration with encrypted credentials, and available to templates, segments, automations, and conversion attribution.
Commerce, in detail.
Connected stores
A storefront per brand with its platform, external ID, currency, timezone, and configuration, driven by an integration.
Product catalog
Products carry title, description, vendor, product type, product URL, and image URL — enough to render a real recommendation block.
Order activity
Orders record the external ID, contact, currency, total amount, status, and ordered-at timestamp against the person who placed them.
Scheduled or on-demand sync
Run syncs on a schedule or trigger one immediately, with per-run status and records-processed history.
Automation triggers
Purchase activity enrolls contacts into workflows, where condition and branch steps decide what happens next.
Revenue attribution
Conversions record type, value amount, and currency against the campaign or automation responsible.
The commerce records.
Three tables, each addressable and each connected to a contact.
- Store
- Brand, integration, platform, external ID, currency, timezone, configuration
- Product
- Store, external ID, title, description, vendor, product type, URLs
- Order
- External ID, contact, currency, total amount, status, ordered-at
- Sync run
- Integration, sync type, status, records processed, started-at
- Conversion
- Conversion type, contact, value amount, currency, received-at
- Credentials
- Integration tokens submitted to a dedicated endpoint and encrypted server-side
Bring your provider.
Keep your brands distinct.
Start today.
Set up your first workspace, connect a provider, and publish a workflow — free, in test mode, before you pay a thing.