Glossary · Deliverability

SPF

Also: Sender Policy Framework

Definition

SPF is a DNS TXT record that lists the mail servers authorised to send on behalf of your domain, letting receiving providers reject mail from anywhere else.

SPF answers one question: is this server allowed to send mail for this domain? You publish a list of authorised senders as a DNS TXT record, and receiving servers check the sending IP against it.

A typical record looks like this:

v=spf1 include:amazonses.com include:_spf.google.com ~all

Each include delegates to another domain’s SPF record — usually a provider telling you which of their IPs to trust. The final mechanism says what to do with everything else: ~all is a soft fail (accept but mark), -all is a hard fail (reject).

The ten-lookup limit

This is the failure mode that bites in practice. SPF permits a maximum of ten DNS lookups when evaluating a record, and every include, a, mx, and redirect counts — including lookups nested inside the records you include.

Exceed ten and the result is permerror, which most receivers treat as a failure. Since each provider you add typically costs one to three lookups, a company using an ESP, a CRM, a helpdesk, and a payroll tool can quietly blow through the limit and discover it months later.

Count your lookups when you add a provider, and remove include entries for services you no longer use.

What SPF does not do

SPF authenticates the envelope sender (the return-path), not the From: address the recipient sees. On its own it does nothing to stop someone putting your brand in the visible From: header. That gap is why DKIM and, above all, DMARC alignment exist.

SPF also breaks on forwarding: when a message is forwarded, the forwarding server is not in your SPF record, so the check fails. DKIM survives forwarding, which is one reason you want both.

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